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Home About Me Contact Me Blog X Schedule a Meeting Meer klanten voor je café: zo zet je Instagram en Facebook advertenties slim in Een café runnen in België betekent vandaag meer dan een goede koffie en een gezellig terras. De concurrentie tussen koffiebars, brunchzaken en lunchcafés in steden zoals Brussel, Antwerpen, Gent en Leuven […]

Home About Me Contact Me Blog X Schedule a Meeting Als uw restaurant niet zichtbaar is op Google en Meta, kiest uw klant voor het restaurant naast u De manier waarop iemand in België vandaag een restaurant kiest, verloopt meestal langs hetzelfde pad: eerst googelen op “restaurant in de buurt”, de resultaten bekijken, even checken […]

Home About Me Contact Me Blog X Schedule a Meeting Direct Booking Strategies in Premium Hospitality: Partnering with Residence Inn by Marriott Ghent How reducing OTA dependency and strengthening direct revenue channels works in practice — and the active transportation package campaign running right now. In premium hospitality, direct booking is not simply a sales […]

Home About Me Contact Me Blog X Schedule a Meeting Age Discrimination in Belgian Higher Education: My Experience with Artevelde University of Applied Sciences When we think of Belgium, especially Ghent—the heart of Europe—we think of progress, inclusivity, and academic excellence. However, my one-year journey applying to the School of Branding at Arteveldehogeschool (Artevelde University […]

Home About Me Contact Me Blog X Schedule a Meeting How Belgian Hotels Can Get Recommended by ChatGPT and Google AI in 2026 (GEO Guide) Meta Description: Belgian hotels are losing visibility to AI search tools like ChatGPT and Google Gemini. Learn how to implement Generative Engine Optimisation (GEO) and get recommended before your competitors […]

Home About Me Contact Me Blog X Schedule a Meeting How AI Agents are Transforming Booking Decisions in the Hotel Industry Introduction (BLUF): In 2026, the path to a hotel reservation is no longer just a Google search; it’s a conversation with an AI agent. These autonomous assistants analyze real-time data, guest preferences, and online […]

Home About Me Contact Me Blog X Schedule a Meeting Hoe een Klein Gents Café Meer Bezoekers Aantrok Door één Gratis Aanpassing Het had geen nieuwe website nodig. Geen betaalde advertenties. Geen grote marketingcampagne. Één aanpassing aan een gratis online vermelding was voldoende om het verschil te maken — en dat verschil was meteen zichtbaar. […]

Home About Me Contact Me Blog X Schedule a Meeting The Hotel Manager’s Dilemma in Belgium: Full Rooms, Happy Guests – and a Profitable Owner Running a hotel in Belgium means walking a permanent tightrope. Occupancy must stay high. Costs must stay lean. And the guest — who can leave a scathing TripAdvisor review before […]

Home About Me Contact Me Blog X Schedule a Meeting Direct Booking Strategies for Hotels: How to Reduce Dependency on OTA Platforms OTAs take up to 25% commission on every booking. Belgium’s most competitive hotels are already reclaiming that margin — through structured digital marketing and direct acquisition systems. Here’s how. 25%Average OTA commission per […]

Home About Me Contact Me Blog X Schedule a Meeting How Hotels Can Turn Digital Presence into a Revenue Support System In today’s hospitality industry, digital presence is often treated as a branding tool. Hotels invest time in posting beautiful photos, sharing occasional promotions, or maintaining social media activity. However, many properties miss a much […]