About Me

I am a digital growth strategist with more than fourteen years of experience in performance marketing, international patient acquisition, and revenue-focused digital positioning.

My career began in the healthcare and pharmaceutical sector, where I developed a strong understanding of trust-based communication and structured sales processes. Working closely with medical professionals taught me that sustainable growth in sensitive industries is built on credibility, clarity, and measurable outcomes. This foundation later shaped the way I approach digital marketing.

Over time, I transitioned fully into performance marketing and founded my own agency. I have worked with healthcare groups, aesthetic clinics, hospitality brands, travel companies, independent restaurants, and restaurant chains. In each case, my role has been the same: building structured digital systems that support revenue rather than running isolated advertising campaigns.

As a Digital Marketing Manager within an international aesthetic healthcare group and later as a consultant, I managed high-budget campaigns across Meta, Google, and TikTok. I have overseen advertising investments exceeding sixty thousand euros per project and supported cross-border patient acquisition strategies targeting Europe and the United States. My work has directly contributed to attracting international patients and converting digital demand into real medical sales.

In the hospitality and food sector, I have supported hotels, travel services, restaurants, and multi-location restaurant brands with digital positioning, paid media strategy, and customer acquisition systems. From website infrastructure and booking systems to localized advertising and performance tracking, my focus has always been to connect digital visibility with operational reality.

Earlier in my professional journey, I gained operational experience within an international hotel environment. That hands-on exposure to service standards and guest expectations continues to influence the way I approach growth strategies for hospitality-driven businesses.

Academically, I hold master’s degrees in Advertising, Digital Communication, and Business Administration. I value structured thinking, data-driven decision-making, and long-term planning over short-term visibility.

Outside of work, I enjoy swimming and long-distance cycling. Both require discipline, endurance, and consistency, qualities that mirror my professional approach. I feel a strong connection to Belgium and appreciate its structured business culture, international mindset, and emphasis on quality. My objective is to build long-term, value-driven collaborations within this environment.